Coaching

One coach.
Your race, your week

Individualised endurance coaching for road, trail and ultra runners — a plan written for the race on your calendar, reviewed every week against the training you actually did. Compare the packages, read how I work, and send an enquiry when you are ready.

Packages

Side by side

The difference between packages is contact and depth, not effort or attention. Every one includes a plan written for your race and an intake before your first week.

Full package details

Start Your Journey

£49per month

Beginners wanting direction, motivation and accountability.

  • Personalised starter plan, reviewed every four weeks
  • Three to four training sessions per week, depending on ability
  • Initial goals questionnaire
  • Monthly group coaching call
  • Members-only WhatsApp community
  • Monthly progress check-in
  • Access to running tips and educational resources
View package

Go The Distance

£119per month

Runners training for 10Ks, half-marathons and marathons.

  • Everything in Start Your Journey
  • Fully individualised training plan
  • Weekly training reviews and adjustments
  • Weekly feedback and accountability
  • Monthly 30-minute one-to-one video call
  • Race-specific training blocks
  • Pacing and training-intensity guidance
  • Messaging access with agreed response times
  • Training review using Garmin, Strava or Runna data where available
View package

Beyond The Limits

£179per month

Trail runners, ultramarathon runners and athletes targeting 50K, 50 miles, 100K and beyond.

  • Everything in Go The Distance
  • Advanced, event-specific endurance training plan
  • Fortnightly 30-minute coaching calls
  • Weekly analysis of completed training
  • Ultra-distance pacing and race strategy
  • Fuelling and hydration planning within your qualifications
  • Kit, terrain and race-day preparation guidance
  • Training adaptations for busy schedules and recovery
  • Priority messaging during agreed coaching hours
View package

My story

From overweight
to ultramarathon runner

Every journey starts with a single step.

I’m Richard Rains, founder of Rains Endurance Coaching, and if you’d told me a couple of years ago that I’d be running ultramarathons, covering hundreds of kilometres and helping others discover running, I would never have believed you.

My journey didn’t start with running shoes, finish lines or race medals. It started with a decision that I needed to change my life.

A walker on a windswept gritstone ridge in the Peak District at dawn
Mam Tor, Peak District — where it started

Where it all began

Towards the end of 2024, I weighed around 17½ stone (111kg). I was overweight, unfit and knew I wasn’t where I wanted to be physically.

I wanted to feel healthier, have more energy, improve my confidence and become a better version of myself. But I wasn’t a runner. In fact, the thought of running the distances I cover today would have seemed completely impossible.

So I started with something simple. I started walking.

My first real adventure was a six-mile hike up Mam Tor in the Peak District. It might not sound like much compared to what I’ve achieved since, but looking back, that hike was one of the most important steps I ever took. I discovered something that would completely change my life: a love for being outdoors, challenging myself and exploring places I’d never been before.

From walking to running

As the weight started coming off and my fitness improved, walking turned into longer hikes, bigger challenges and eventually running.

At first, running wasn’t easy. I wasn’t particularly fast, I couldn’t run huge distances, and every improvement had to be earned. But I kept turning up.

Early mornings became part of my routine. While most people were still asleep, I’d be outside at 5:30am, putting in the miles, exploring the trails and gradually becoming stronger.

The more I ran, the more I realised that it wasn’t just changing my body. It was changing my mindset. Running taught me discipline, resilience, patience and the importance of consistency. I stopped focusing on what I couldn’t do and started discovering what I was capable of.

From my first 5K to ultramarathons

What started as an effort to lose weight became something much bigger. I progressed from running shorter distances to half marathons, trail races and eventually ultramarathons. Along the way, I’ve taken on some incredible challenges, including:

  • Centurion Hundred Hills 50K

    Tough trail course — completed in roughly seven hours.

  • North Downs Way 50

    50 miles in 12 hours 25 minutes.

  • Serpent Trail 100K

    100 kilometres in 16 hours 30 minutes.

  • Great North Run

    One of the UK’s most iconic half marathons.

  • Around Ibiza

    Roughly 210 kilometres around the island across four days.

An ultrarunner on a trail at dusk with a headtorch
Night sections — where the real racing happens

I’ve also experienced the other side of endurance running.

I’ve had injuries, setbacks, difficult training sessions and races that haven’t gone to plan, including a DNF at the Arc of Attrition. Not every challenge has ended with a medal. But every experience has taught me something.

Success isn’t about never failing. It’s about learning, adapting and continuing to move forward.

The transformation

Today, I’ve gone from approximately 17½ stone to around 11½ stone, losing roughly six stone along the way. But the biggest achievement isn’t the number on the scales. It’s what I’ve gained.

Starting point, late 2024
17½ stStarting point, late 2024
Today
11½ stToday
Lost along the way
≈6 stLost along the way
Ibiza perimeter, 4 days
210 kmIbiza perimeter, 4 days
  • Confidence
  • Fitness
  • Discipline
  • A healthier lifestyle
  • A passion for adventure

Running has taken me to mountains, forests, coastal trails and finish lines I could only have dreamed about when I started. And I’m still learning, still improving and still chasing new challenges.

Why I started Rains Endurance Coaching

As my journey progressed, I started sharing my experiences through Rains Adventures and founded Thurmaston Runners, a local community bringing people together through running.

Seeing others begin their journeys, improve their confidence and achieve personal milestones has become one of the most rewarding parts of the experience. That’s what inspired me to create Rains Endurance Coaching.

I want to build something that helps people discover what running can bring to their lives. Whether you’re completely new to running, struggling to find motivation, hoping to complete your first 5K, or dreaming of tackling a marathon or ultramarathon, I want you to know that everyone starts somewhere.

I know what it feels like to look at a challenge and think it’s impossible. Because I’ve been there. My ambition is to use my experiences, alongside my continued development and formal coaching education, to create a supportive coaching community that helps runners work towards their individual goals.

Your journey starts here

You just have to be willing
to take that first step

You don’t have to be fast. You don’t have to be fit. You don’t have to look like a runner.

If my journey has taught me anything, it’s that your starting point doesn’t have to determine your destination. I’m still chasing my own goals, and I’d love for you to be part of the journey.

Start your journey

From your first mile to your biggest challenge

Richard Rains

Founder — Rains Endurance Coaching

FAQs

Straight answers
before you commit

Still unsure about something that is not covered here? Send it through the enquiry form and you will get an answer, not a sales pitch.

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Contact

Not sure which
package fits?

Tell me the race, the date and how many hours a week you actually have. I will tell you honestly whether coaching is the right move — and which package I would put you in.

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